Is the era of classic newspaper headlines over?

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By admin Comment

In this new age of page views and search engine optimization, it is safe to say that news headlines as we know them are over (at least online). That means flowery language and clever puns must give way to keywords and summaries. The necessary evil of optimizing news headlines for higher traffic means that online copywriting will require a different kind of ingenuity. At this point, will there ever be another headline that will go down in history?

If old school copywriters were thrust into the modern era here is probably how famous headlines may have turned out:


FREDDIE STARR ATE MY HAMSTER

would be:

Cheshire woman accuses comedian Freddie Starr of eating her pet

MAN WALKS ON MOON

would be:

US astronaut Neil Armstrong becomes first man to walk on moon


DEWEY DEFEATS TRUMAN

would be:

Truman defeats Dewey*

*The Chicago Daily Tribune corrects its previous statement. Thomas E. Dewey did in fact lose the race.

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