Introducing the New Xerox (And Its Happy Talking Type)

What do you do when your name is synonymous with a product but you want to tell people you’re much more versatile than just something that performs one lil’ ol’ task? If you’re Xerox, you roll out a whole new identity package, which they did yesterday to much fanfare, the first time the company has touched their logo in forty years. Personally, we think the new logo, created by Interbrand, seems a little too Web 2.0