Internet Advertising Numbers Not Promising
A couple of weeks ago we reported grim numbers for newspaper advertising revenues for the first quarter of the year. And guess what? Web sites aren’t having it any easier.
According to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau, Internet advertising dropped 5 percent to $5.5 billion during the first quarter of this year, compared to the same quarter last year. This hints at the fact that — as many have predicted — advertising simply cannot sustain newspapers and magazines, even if they go digital only.
But
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