Date Officially Set for International Herald Tribune Rebranding
The Twitter account @IHTComms let the cat out of the bag last week. But today, it was officially confirmed by publisher Stephen Dunbar-Johnson in a letter to International Herald Tribune readers: October 15 is the day the paper will be rechristened as the International New York Times.
There’s no revised nickname yet, like “The Not So Gray Lady,” but that will surely come. From Johnson’s missive:
“On October 14, we will publish a 24-page special report looking back at important news stories from our illustrious 125-year history, featuring reprinted archive pages and a multimedia timeline.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in