InStyle Tries Augmented Reality, Too

By Amanda Ernst Comment

instyle cover.jpgEsquire isn’t the only magazine trying its hand at augmented reality for its December issue. InStyle is also revealing a new Web cam-enabled in its latest issue.

Holding the Taylor Swift cover up to a Web camera will trigger a 3D message from the cover model, reports WWD. There’s also a 3D gift guide — also Web cam activated — inside InStyle, a brilliant way to draw in advertisers. 25 advertisers participated in the guide, with each brand getting a 30-second video that pops out of a gift box.

Looks like another magazine for us to pick up and check out this month…

Earlier: Preview Esquire‘s Augmented Reality