While Elle celebrated its historic September issue by having its publisher Kevin O’Malley appear on CNBC, InStyle got a bit more creative to show off its own record-setting issue: It brought out some kittens.
InStyle’s September issue is its biggest ever, clocking in at 716 pages. It’s so big that the magazine’s staffers decided to see what weighed more — the issue, or two kittens? The InStyle team said it was a tie, but really it’s three pounds for the issue and five pounds for the kittens.
Either way, there’s nothing the Internet loves more than cat videos, so we know you’re going to watch that video. No need to nitpick.