In a world without editors, readers thrive

News meetings suck.

Not because they are long, boring and often don’t have enough snacks (actually that may be the problem), but because they are a group of journalists sitting in a room trying to decide what news they think readers will want to read. Editors and reporters have a good eye for news and are trained to know what makes a good story, but the problem with the system is that there really is no accurate way to gauge what stories thousands or millions of readers will care about.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in