In Which We Confess to Mortal Fear of Anthropomorphic Celebrity M&Ms

Perhaps it’s the noselessness. Or the lush crop of human hair. Or maybe it’s the fact that we have no desire to let still cherubic gymnast Mary Lou Retton melt in our hand, much less in our mouth. In any case, we continue to be creeped out by by BBDO Worldwide’s “Become an M&M” ad campaign of anthropomorphized M&Ms sporting celebrity features (save for noses and joints, as this parallel candy-populated universe seems to have little use for cartilage).