Fishbowl

In Brief: On Spec Work, Beyond Architecture

Headshot of Stephanie Murg
By Stephanie Murg

  • The battle over spec (try before you buy) design work continues. Last Thursday, AIGA Metro-North convened what was billed as “a civilized dialog between advocates and opponents of speculative branding and design work.” Expecting a heated debate, AIGA recruited New York State Supreme Court Justice Colleen D. Duffy to keep the peace as moderator. Benjamin Kessler was on hand to watch the sparks fly and found some suprises. Panelist and AIGA executive director Ric Grefé, for example, offered a nuanced take.
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    Headshot of Stephanie Murg

    Stephanie Murg

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