In a Tough Market, Broadcast Veteran Turns to Podcasts
Confronted with a grim, unforgiving broadcast-news market, industry veteran Don Mathisen has taken his decades of experiences to a new format — podcasts for The New York Observer.
Mathisen, who has worked in TV and radio for his whole professional career, has worked in markets up and down the East Coast, and spent more than a decade each at WNYC and Bloomberg.
Even with that extensive experience Mathisen has lately had to innovate. “The radio business is in the crapper, frankly,” he says.
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