When the rumors started flying that News Corp’s iPad only newspaper would be called The Daily, IMG, the owner of the magazine The Daily and its rights, decided to investigate if News Corp was infringing on the name. Rupert Murdoch, a man who doesn’t like to hear the word “no,” then decided to have News Corp get a court to rule that the name “The Daily” was too generic to be trademarked in the first place.
Today it appears that Murdoch and News Corp got IMG to blink first, because the company has sold the magazine back to its founder and current Editor-in-Chief, Brandusa Niro.
Niro tells Jeff Bercovici at Forbes that The Daily will continue to publish, but didn’t comment on the ongoing dispute over the name. Something tells us that Murdoch is leaning back in his chair, smiling and saying, “It will be mine. Oh yes, it will be mine.”