Illeana Douglas Assembling More IKEA-Sponsored Projects

With her IKEA-sponsored, IKEA-branded web series (set in the Burbank IKEA store) going strong, Illeana Douglas is at work on more projects under the affordably priced blue and yellow umbrella of the Swedish retail giant: she “is writing a movie and is considering several spin-off Web shows, along with the third season of Easy to Assemble,” writes The New York Observer‘s Gillian Reagan, who sees Douglas as a pioneer in a brave new world of brand-tastic television.