Those writers you know who always have a story at the ready? There’s a reason for that, and it’s not because they’ve been blessed with a brain that effortlessly churns out ideas as if it were an act innate as respiration.
Ideas are merely the front end of a vast system of research, strategic reading and active curiosity that you must consistently engage with. As with so many things in life, you have to do the work to get the payoff.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in