Iceberg Ahead?: Jeff Zucker on Why NBC's Olympic Coverage is Genius

Jeff Zucker, Portfolio cover boy, and president & CEO of NBC Universal — also known as the company scurrying furiously around trying to keep any shred of Olympic video from appearing anywhere but on its site — was on CNBC’s “Squawk Box” today, basking in the glory of the gazillion dollars NBC is set to make from the Beijing Games (as though this is a sign of the strength of network television and not one last hurrah before it sinks itself into the ocean with its antiquated thinking…we’re still a bit miffed about the opening ceremonies, by the way).