More consumers adopt ad-blocking software every day, leaving media outlets scrambling for a solution. The tech lab at the Interactive Advertising Bureau (IAB) has developed a guide that could possibly help.
The IAB’s DEAL plan suggests publishers do the following:
- Detect ad-blocking in order to initiate a conversation
- Explain the value exchange that advertising enables
- Ask for changed behavior in order to maintain an equitable exchange
- Lift restrictions or Limit access in response to consumer choices
The IAB elaborated on its DEAL plan in a massive ad-blocking primer, which gives six courses of action a publisher can take with the pros and cons for each plan.
The
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