IAB Establishes Digital Media Sales Certification
The Interactive Advertising Bureau introduced a Digital Media Sales Certification exam for salespeople. It’s intended for professionals in online media with two to five years of experience.
According to a piece on FINS, Michael Theodore, vice president of member services at IAB explained the significance of the new certification: “Just as with certificates in other fields, this exam will give current job holders and job seekers a score card to prove their understanding of the most important concepts, guidelines and practices in digital advertising.”
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