Hussein Chalayan Appointed Creative Director of Puma
Speaking of MoMA‘s “Design and the Elastic Mind” exhibition, one of the featured designers just sealed a rather mind-blowing deal. In a move that may or may not foreshadow the mainstream acceptance of footwear that robotically adjusts to ambient conditions (Go-go, Gadget sneakers!), Hussein Chalayan has been named creative director of Puma, which is owned by French retail conglomerate (and Gucci parent) Pinault-Printemps-Redoute (PPR). Puma has also acquired a majority stake in Chalayan’s London-based fashion business (the photo at right is from his spring 2008 collection–this season, it’s all about lasers).
The designer calls the two-pronged deal “a revolutionary model for a partnership,” adding that it will enable him to “turn experimental ideas into reality both for the PUMA and the Chalayan lines.”
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