HuffPost Partners with Leo Burnett
The line between editorial and advertising continues to be blurred. Recognizing that, The Huffington Post has decided to just go ahead and cut to the chase by partnering with ad agency Leo Burnett.
Under the deal, staffers at HuffPost Partner Studio — the company’s in-house sponsored content team — will meet with Leo Burnett staffers to create ads, which will be used by the agency’s clients. The ads will also be featured on HuffPost and other AOL sites.
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