How Will Batman's Assault Hurt the Brand?
Within seconds… seconds…of receiving the Batman news, we were flooded by e-mails from PR folks, therapists and life coaches about the implications of Christian Bale’s assault arrest on the Bat brand. Surprisingly, nobody has written to speculate how the arrest will affect, say, Bale’s mom and sis.
Here’s one interesting missive:
The arrest of Batman star Christian Bale for assaulting his mother and sister in a London hotel threatens to damage the Batman brand (as well as Bale’s).
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