While there are plenty of magazines geared toward child-rearing and pregnancy, Parents identifies itself as being the parenting resource for millennial moms. Deputy editor Diane Debrovner explains that these new mothers are “visually minded, on-the-go and culturally sensitive.”
Parents seeks writers with a sense of humor that is “grounded in real-life experience.” And with 70 percent of the magazine being freelance written, there are plenty of opportunities for talented freelancers with clips from other national print mags. As for what to pitch:
Debrovner says Parents is looking for more pitches related to discipline and child behavior, as well as fresh ideas that speak to the “traits and values that parents want to instill in their kids to help them be successful adults,” such learning the importance of gratitude. She’s also seeking infant-focused features and wants to see articles with more real-life examples that parents can relate to and/or laugh about.
For more of what editors want, read: How To Pitch: Parents.
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