How The NY Times Verifies Commenters

NYtimes buildingThere are currently 478 “verified commenters” on The New York Times’ website. These special people are allowed to post their thoughts on Times articles without having to go through the vetting process, which involves 12 staffers sifting through comments, and then deciding which make the cut. How were the 478 chosen? Magic! Well, not really.

Sasha Koren, the Times’ deputy editor of interactive news, explained the process to the Times’ public editor:

Verified commenters are selected algorithmically based on the breadth and quality of the comments they have submitted over time.

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