How Sports Illustrated Learned to Stop Worrying and Embrace Digital
Way back in the olden days of 2009, Time Inc.’s venerable sporting magazine Sports Illustrated released a video demoing a hypothetical version of the magazine on a tablet computer:
The demo was impressive, especially considering the Apple iPad would not be unveiled for another half a year. Unfortunately, not everyone was impressed. After Apple unveiled the iPad, Steve Jobs came to Time Inc.’s New York offices and met with the editors of some of their biggest magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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