How Prevention Increased Newsstand Sales
While most magazines were experiencing a rough first half of the year, Prevention somehow kept its head way above water. As we reported yesterday, the glossy posted the biggest single copy sales increase of any magazine reporting to AAM.
To what did Prevention attribute its 13 percent jump? Well, its focus helps: People feel fat in the beginning of the year, so they reach for magazines that are dedicated to helping them lose some of that tub.
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