While most magazines were experiencing a rough first half of the year, Prevention somehow kept its head way above water. As we reported yesterday, the glossy posted the biggest single copy sales increase of any magazine reporting to AAM.
To what did Prevention attribute its 13 percent jump? Well, its focus helps: People feel fat in the beginning of the year, so they reach for magazines that are dedicated to helping them lose some of that tub. Prevention also benefited from a proactive mission to be seen.
Ad Age reports that Prevention recently passed one million fans on Facebook, and the brand has been popping up on TV:
A TV special, Love Your Whole Life, based on Prevention’s January 2014 ‘Best Year Ever’ editorial franchise, ran in more than 130 markets, including New York, L.A. and Chicago. And Anne Alexander, [VP and editorial director of the magazine] who is the co-author of New York Times bestseller The Sugar Smart Diet, has appeared on TV multiple times to discuss the topic and her book.