How Newsrooms Can Cash In Through Events, According to the American Press Institute

eventsrevenueAs many struggling newsrooms — or publications who are at least in a stage of transition — keep thinking of ways to diversify their revenue streams, live events have become a welcome addition to the frameworks of many media companies.

When done right, event production can be a fantastic way to increase audience engagement with current readers, attract and inform new readers and promote the mission and vision of your publication.

And thanks to a recently-published “Strategy Study” produced by the American Press Institute (API), newsroom leaders now have another resource to refer to when pursuing event production.

Using the nonprofit, nonpartisan digitally-native publication The Texas Tribune as inspiration for a successful revenue model (in 2013, the Trib generated more than $1 million from events), the API spent eight months interviewing 19 publishers about how they made journalism events a sustainable, vital asset to their organizations, and to the community around them.

Now to...

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