How George Lois Souped Up Esquire

Last Friday, New York’s Museum of Modern Art opened its exhibition of Esquire covers designed by George Lois. On view through March of next year, the show features 32 of the 92 covers Lois created for Esquire from 1962 to 1972. “I have always seen myself as an artist. And this is the Museum of Modern Art. And I am an artist,” said Lois in an interview with the Associated Press.

And Lois has had some experience dealing with artists whose work adorns the walls of MoMA.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in