How Do Gen Y Workers Use Social Media?

Thanks to a new study from Dan Schawbel’s Millennial Branding and Identified.com we now know a little more than we did about how social media and the workplace intersects for gen Y workers.

One not so surprising finding: Most gen-Y workers seem to prefer to keep their Facebook profiles separate from their work life. Out of four million Facebook users ages 18-29, only 36% listed a job on their profile. Not all the rest are unemployed, surely, so perhaps these people “define themselves by their colleges instead of their workplaces,” as the study said.

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