HOTNESS or NOTNESS: Sprint

HOTNESS or NOTNESS: Sprint

Sprint’s unveiled their new logo!

From the press release:

Blending elements of Sprint’s signature “pin drop”–representing clarity–and Nextel’s bold yellow and black colors–which command attention–the new logo is a powerful symbol for the new Sprint as a forward-moving, energetic and dynamic brand.

Unbeige isn’t a Sprint fan–we remember barely getting a signal anywhere we went and then having to deal with an exorbitant bill each month–but we admit we like the modern approach they’re taking with their logo.

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