Hotel Review Site Oyster.com Adds Booking Functionality, Increases Revenue

In an industry that’s shucking a lot of oysters, here’s a business that might have found a pearl. Oyster.com started out as a review site similar to Trip Advisor, except that it left the investigative reporting to professional writers.  That was in 2008.  In March 2010 Fishbowl NY reported that the review site would become a hotel transaction service more like Expedia and Hotels.com. After three months of facilitating bookings through a third-party inventory provider – not to mention laying off the editorial staff and adopting

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