H&M Gets Its Rei: Fast Fashion Giant to Collaborate with Comme des Garçons
Comme des Garçons for H&M? Hey, it worked for Viktor & Rolf. Swedish fast fashion giant Hennes & Mauritz (H&M) announced today that they’ve signed up Commes des Garçons founder and head designer Rei Kawakubo to create a guest designer collection. Arriving on H&M store shelves this fall, the collection will encompass clothing for women and men, with some pieces for children too. Accessories and an exclusive unisex fragrance will also be included in the collection.
“I have always been interested in the balance between creation and business,” said Kawakubo in the H&M
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