“Everyone Always Thinks They Are Right” declared the giant inflatable monkeys on the roof of the Wolfsonian, seven stories above Miami Beach (and fresh from Scotland as part of a world tour). Inside, approximately 2250 martini glasses filled with a surprisingly good orange gin concoction were arranged into the words “Low Expectations,” with custom swizzle sticks printed with “Are a Good Strategy.” And a loop of film showed the rest of the illustrated maxims from Stefan Sagmeister‘s book Things I Have Learned In My Life So Far.
The only question we had for Sags was this: After going through the process of bringing so many things he had learned in his life to life, had he learned anything new? “I’ve learned that I still learn things, but at a much slower rate,” he laughed. He also said he gave his students the choice to skip their last assignment and make their own list of things they had learned.
Of course our darling Yves Behar was there, and chatting with Eames Demetrios to boot. Jeffrey Deitch breezed through briefly but with purpose–another exhibition of Sagmeister’s work will open at Deitch Projects in NY in March. New Yorkers represented: Steven Heller (he curated the installation, but assures us he was not the mixologist), Lita Talarico, Deborah Buck of NY gallery Buck House and Janet Froelich, creative director of the New York Times Mag. Design journos represented, too: We chatted up Fast Company’s Linda Tischler, Janet Eastman of the LA Times and AIGA Voice managing editor Sue Apfelbaum. And Debbie Millman and Marian Bantjes (that’s her with Sagmeister) jetted in early before appearing in a “Design Matters” about the 2008 Publikum calendar at the Wolfsonian on Saturday.
By the time we left, the ‘e’ and ‘x’ of ‘expectations’ had been gulped, but refills were quickly secured by martini shaker-wielding assistants nearby, and the crowd continued to swell. As guests exited, they were confronted with a parting message: “Material Luxuries Are Best Enjoyed in Small Doses,” as printed on a custom-made Kate Spade tote bag, so they could take a few words of Sagmeister’s wisdom home with them.