HGTV to Launch Magazine with Hearst
HGTV is partnering with Hearst to test a new lifestyle magazine based on the cable channel, according to Broadcast & Cable. HGTV Magazine will feature similar content to the network’s on-air shows, including tips about real estate, decorating, home renovation, gardening, entertaining, and food.
The parent of HGTV, Scripps Networks Interactive, already works with Hearst on Food Network Magazine.
The first test issue will arrive at newsstands in October, with a second planned for January 2012. Depending on the success of these two test issues, Hearst and HGTV will decide if HGTV Magazine should have a full-scale launch.
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