When FishbowlNY first heard of HGTV Magazine, we thought it wouldn’t do well because the economy is in the toilet and the world didn’t another magazine telling everyone about things that they should buy. Turns out we underestimated the desire some people had to read about finding the best lamp for their money.
According to the New York Post, HGTV Magazine’s launch last month went so well that Hearst had to print an extra 135,000 copies. Not only that, Hearst has already received over 200,000 subscription requests, even though HGTV Magazine isn’t a permanent title yet. David Carey— President of Hearst Magazines — is obviously pleased, especially since he predicted the magazine’s success back in October.
The next issue of HGTV Magazine comes out in January, and Carey says that Hearst will evaluate what the next steps are then. The initial reaction has been positive, so expect HGTV Magazine to become a staple. Hopefully that means no one will ever have to experience anxiety over purchasing a lighting fixture again.