Henry Luce and the Beginning of Time
Fast Company recently took a look at Henry Luce, the co-founder of Time Inc., and the origins of its flagship title, Time, and its worth a read. The piece by Steven Rosenbaum examines how Luce first imagined Time – a weekly news source for the middle and upper class – and the method by which the magazine achieved that:
As Luce biographer Alan Brinkley tells the story–there were sliced-up copies of The New York Times and piles of foreign magazines everywhere around the offices.
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