United’s in-flight magazine Hemispheres is not your everyday travel mag. Its list of contributors boasts high-profile bylines like David Carr of The New York Times and Tom Chiarella of Esquire. Don’t worry, though — most of its content is written by freelancers, and editor-in-chief Joe Keohane is open to quality pitches. “If the story’s good and the writing’s good, I don’t care about the name,” he said.
What separates Hemispheres from the rest of the magazines in your front seat pocket is its focus on general interest topics. Twelve million fliers a month get their hands on it, so travel takes a back seat to topics that will appeal to a broad range of readers. They must be “informative, well-reported, well-written and interesting to a general audience,” said Keohane.
For more information on what to pitch and who to contact, read How To Pitch: Hemispheres [sub req’d]