Helvetica Takes the Cake In LA

We had second helpings of Helvetica this weekend as the documentary made its West Coast premiere. Gary Hustwit had attended sold out screenings in Laguna Beach the night before and although he claimed exhaustion from a month of jetsetting, Hustwit was bright-eyed and charming as ever.

The only bummer about the screening was the screen itself: the film was shown in a tiny 200 person auditorium housed the Gerontology Department of USC with horrendously uncomfortable seats and a sound system that consisted of two tinny speakers.