We promise not to post any more Helvetica articles after this one (actually, that’s a total lie, we most certainly will), but we couldn’t help but alert designers everywhere to this typographic indecency. And prepare you for the potential battles you may have to engage in with your clients.
Published today on BusinessWeek.com:
You heard it right:
While it’s hard to make a direct link between a typeface and a company’s annual revenues, it’s clear that corporations and designers now understand the potential power of a logo. And the logos of many top-selling, enduring brands share a single typeface in common: Helvetica.
Fast forward to tomorrow
Your client: Hey, how’s it going? Great, great. You know, I’ve been thinking, we could use a new logo, don’t you think? Something enduring. Something stable. Have you ever heard of this thing called Helvetica?