Helvetica Endorsed As "Top-Selling" Typeface By BusinessWeek
We promise not to post any more Helvetica articles after this one (actually, that’s a total lie, we most certainly will), but we couldn’t help but alert designers everywhere to this typographic indecency. And prepare you for the potential battles you may have to engage in with your clients.
Published today on BusinessWeek.com:
You heard it right:
While it’s hard to make a direct link between a typeface and a company’s annual revenues, it’s clear that corporations and designers now understand the potential power of a logo.
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