Help Your PR Career Take Off Abroad

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By Rachel Kaufman Comment

Increase your pay, get a promotion, and do it in an exotic location? How do we get started?

For Stacie Nevadomski Berdan, writing at PRDaily.com, the choice was simple. Three years in Hong Kong as a vice president at Burson-Marsteller got her a big promotion (to global account managing director) within one year of her return.

Working in another country will broaden your horizons, both personally and professionally, she says. “Doors will open for you, because companies need more people who can apply international experience to local business challenges. Knowledge and understanding of foreign cultures, regulations, economies, consumers and work habits are now crucial for corporate survival—and they can be your ticket to the fast track.”

Plus, if you’re working for a small foreign branch of a big PR company, you’ll have more face time with high-up execs if and when they drop in for a visit, and “it is not uncommon for a mid-level manager to counsel and escort traveling political leaders, members of the C-suite, and even client CEOs when they are on an international tour. You can’t beat that exposure,” Berdan says.

So how do you get that transfer? Start by doing your current job flawlessly, she says. “Most professionals who’ve worked overseas admit that it was one of the most difficult things they have ever done.” If you make your international desires known, brush up on the language and culture, and get a mentor or boss to bat for you, you’ll be overseas before you can say Yo trabajo en relaciones públicas.

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