Hearst's David Kang: Best Products Come From Editors
Earlier this month, Hearst Magazines created a new position – Creative Director, Content Extensions – for David Kang, who came to the company from Rodale. Kang is now responsible for finding new ways for Hearst’s brands to make money – a task that sounds simple, but is actually very hard when you think about it.
Kang talks about growing brands like Cosmo in an interview on econsultancy.com today, but perhaps most reassuring to Hearst’s editors is the fact that he says he wants to hear from them.
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