Hearst Using Analytics to Improve Magazines
Everyone uses analytics, from sports nerds who cite YPRPFP (Yards Per Run if the Player’s preferred Food is Pasta) as a solid indicator as to who will win the NFL’s rushing title, to website gurus predicting what posts will land the most page views. So it makes sense that Hearst is now using them to make their magazine production more effective.
Charlie Swift, Vice President of Database Strategy and Marketing for Hearst Magazines, tells the Nieman Journalism Lab that crunching numbers can help shave off any excess:
There’s a lot of waste, in a sense.
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