Hearst Tries New Ads On Newspaper Sites|Clear Channel Turns Down Palin Radio Show|Olbermann-O'Reilly Fued Squashed By Execs|WaPo Posts Profit

BayNewser: Hearst Co. plans to use a new kind of ad unit on its newspaper Web sites.

FishbowlLA: Clear Channel has said no thanks to a Sarah Palin radio show.

New York Times: Brian Stelter reports on the cooling of the feud between MSNBC’s Keith Olbermann and Bill O’Reilly of Fox News, which was apparently nudged along by executives from the networks’ parent companies GE and News Corp.

Wall Street Journal: Washington Post Co. has reported a profit for the second quarter of 2009, despite a 20 percent dip in print advertising revenue.