Hearst Purchases Stake in DreamWorks' AwesomenessTV
Hearst Corporation has acquired a 25 percent stake in DreamWorks’ AwesomenessTV (ATV) for $81 million. ATV is a YouTube multi-channel network with about 114 million subscribers.
ATV’s founder Brian Robbins and president Brett Bouttier will continue to lead the company. As part of the deal, ATV will have access to Hearst’s subscription video on demand (SVOD) tech.
“Few companies have built the global audience of millennial females as quickly as AwesomenessTV,” said Steven Swartz, president and CEO of Hearst Corporation, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in