Hearst Magazines International Names East Asia Managing Director

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By Chris O'Shea Comments

Yves Bougon, CEO of Hearst Fujingaho (Japan), has been named managing director, East Asia, of Hearst Magazines International. He’ll continue as CEO of Hearst Fujingaho, a role he has held since 2011. Bougon will now oversee Hearst Magazines in China, Taiwan, Hong Kong and Korea.

“Yves has launched and overseen the operation of a diverse range of print and digital businesses in Japan, including the September introduction of Harper’s BAZAAR and the e-commerce business, ELLEShop.jp,” said Duncan Edwards, president and CEO, Hearst Magazines International, in a statement. “As we pivot into new areas for growth, Yves will be focused on business development in East Asia. He has a strong management team in Tokyo, and I am pleased that he will share his expertise with the leaders of our companies and our partners in the region.”

Bougon will report to Edwards. His appointment is effective January 1.