The fashion world was rather slow to board the digital bandwagon, but we’ve come a long way from conversations about fashion and technology that began and ended with Hussein Chalayan‘s famous table skirt. Now anyone can purchase (and sometimes rent!) last season’s Naeem Khan at a hefty Gilt discount and pre-order next season’s Eddie Borgo baubles (from Moda Operandi), while emerging designers are flourishing everywhere from Etsy and ModCloth to Fab and AHAlife. With New York Fashion Week approaching, Hearst is seizing the app-frenzied moment for a Fashion Hackathon.
Beginning on the morning of Saturday, February 9, participating developers and designers (register here) will get to spend 24 hours coding away in the company’s breathtaking Norman Foster-designed midtown HQ to create “innovative fashion-focused apps and programs on API platforms from sponsors,” which include Hearst brands (your ELLE, your Harper’s Bazaar…), Amazon, Facebook, and Google. The grand prize winner, as determined by a judging panel of Hearst execs, tech industry gurus, and VCs will receive $10,000 and an internship opportunity. Surprise guest appearances–fingers crossed for that table skirt or better yet, a fresh-from-the-shows Glenda Bailey brandishing a tablet–are promised.