NYMag.com Is Ready to Party Like It's 1973

Magazine will promote HBO's Vinyl through the weekend with an extremely inventive homepage takeover.

In support of HBO’s highly anticipated new series Vinyl, which premieres Valentine’s Day, New York magazine has put together its own love letter to the past.

Starting at midnight tonight and running through Sunday, visitors to nymag.com will be greeted with a full-page “Throwback” overlay ad, complete with circa-1973 typeface, graphic treatments and select New York magazine articles from that year, which were digitized from the archives and will remain live for the duration of the campaign.

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