Hasselblad USA to Merge with Bron Imaging Group

A photography-themed merger is afoot: Hasselblad USA, the U.S. distributor of Hasselblad professional camera systems, has agreed to join forces (among other things) with Bron Imaging Group, which distributes professional photographic gear. The combined company will be known as Hasselblad Bron, a name that conjures an exotic, camera-wielding James Bond villain. The merger agreement follows a two-year courtship marketing relationship, through which the two New Jersey-based companies worked closely to develop their brands in the professional photography market.