A Print Magazine Cover With Embedded, Functioning Videos

The Empire magazine limited series of 5,000 is tied to Fantastic Beasts and Where to Find Them.

There are 5,000 copies of this special limited-edition Empire magazine cover. The shipment went on sale today in the U.K. at supermarket chain Saintsburys and is surely close-to, if not already, gone.

In the spirit of the Harry Potter series and prequel Fantastic Beasts and Where to Find Them, the cover features two daily newspaper “moving-image photos” just like in the films–a behind-the-scenes video and the Fantastic Beasts trailer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in