Harper's Bazaar Revamped Website to Feature Plenty of Sponsored Content
Harper’s Bazaar’s new website will debut next Monday. What can you expect? Sponsored content! Yay! The New York Times reports that premiering along with the new site is #TheList, which will “highlight top trends culled by the magazine’s editorial staff.” Translation: Ads.
On most days, companies can sponsor #TheList in exchange for having some of their products featured. They can also run banner ads. On Saturdays, an advertiser can buy up the entire feature, and have only its products in #TheList.
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