Hardball: Apple Responds to NBC
Apple, in response to NBC’s increasingly aggressive negotiating tactics, is not going to offer NBC TV shows for the upcoming Fall TV season on iTunes. This ratcheting of tensions could conceivably evaporate if the two companies come to some sort of agreement. NBC accounts for 40 percent of Apple’s iTunes downloads. From John Shinal of MarketWatch:
”The Apple-NBC story in a nutshell is that NBC Universal executives did a bad impersonation of Marlon Brando and made Jobs an offer that he couldn’t accept.
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